Victoria’s inner harbour is about to get a whole lot louder (and shinier) as one of the most iconic car shows in North America returns to town.
Northwest Deuce Days is back from July 17th to 20th, drawing hot rod enthusiasts, curious onlookers, and hundreds of dazzling pre-1952 vehicles from across Canada and the United States.
This highly anticipated event only happens every three years, and it’s become a bucket-list experience for fans of vintage automotive culture—especially those with a soft spot for the legendary 1932 Ford “Deuce” coupe.
The event was founded by local car enthusiast Al Clark in 1998 and quickly became a beloved tradition in the city. What started as a modest gathering of hot rod lovers has evolved into a world-class automotive celebration. Deuce Days is especially devoted to the 1932 Ford, known in car circles as “the Deuce,” which became a cultural icon after World War II as hot rodding exploded in popularity. Its sleek design, affordability and V8 engine made it a favourite among hobbyists and racers alike—and nearly a century later, it still turns heads.
This year marks the 11th edition of the event and the 93rd anniversary of the original 1932 Ford. With more than 1,300 classic vehicles expected to attend, it’s one of the largest car shows Victoria has ever hosted.
The event is more than just a spectacle of chrome and horsepower—it’s a celebration of craftsmanship, nostalgia, and community. In 2022 alone, the event drew over 100,000 spectators and pumped an estimated $2.5 million into the local economy.
The festivities kick off Thursday, July 17th, when dozens of hot rods arrive on the MV Coho ferry from Port Angeles around 2:15 p.m. Belleville Street will briefly shut down to welcome the convoy, setting the tone for a weekend filled with revving engines and smiling faces.
On Saturday, July 19th, the So-Cal Speed Shop Poker Run begins at 7 a.m. along Dallas Road, with drivers cruising through a scenic route around the city starting at 9 a.m. It’s one of the weekend’s best chances to see the hot rods in motion, as they tour Victoria’s coastline and neighbourhoods.
The weekend’s highlight arrives Sunday, July 20th, when Victoria’s Inner Harbour and the BC Legislature grounds are transformed into an open-air museum of vintage vehicles. Car placement starts before dawn, with more than a thousand hot rods on display by early morning. Crowds typically gather throughout the day, and an awards ceremony is set to take place at 3 p.m. on the Legislature lawns.
For those planning to attend, it’s best to arrive early—especially on Sunday—to beat the crowds. Parking in the downtown core is limited, so walking, biking or using transit is recommended. And of course, bring a camera. Between the bright paint jobs, classic curves and lovingly restored details, these hot rods are pure eye candy.
Whether you’re a seasoned gearhead or just looking for something unique and free to do downtown, Deuce Days is well worth the visit. With the Empress Hotel, the Parliament Buildings and the sparkling inner harbour as a backdrop, Victoria has never looked—or sounded—more alive.
